Maria Alcaide is the founder and lead strategist behind Licensing Haüs, bringing 20+ years of experience across the consumer products ecosystem as a manufacturer, licensee, licensor, and every role in between. Her career-long perspective shapes the way the agency builds and scales modern licensing programs. 

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Under Maria’s leadership, Licensing Haüs approaches licensing as one of the most efficient forms of brand halo awareness marketing. Turning everyday products into powerful brand touchpoints that drive outsized reach, cultural relevance, and revenue.

 

Together with her team, Maria proudly represents some of the world’s most recognizable brands, helping them unlock licensing growth, expand into new categories, and convert brand equity into measurable business results.