Brand Together Podcast - Maria Alcaide w/ Sam Cohen
- mstewart
- Jun 9
- 1 min read
Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them.
Join host Brett Ryan to dive deep and go behind the scenes of successful brand partnerships with pros from every industry and vertical, from megabrands to small startups and everything in between. The Brand Together Podcast is essential listening for anyone for anyone interested in learning more about brand partnerships.
Maria Alcaide is a bonafide licensing expert, owner & operator of Licensing Haus, a licensing agency that builds, grows & manages licensing programs for some of the biggest brands in the world.Sam Cohen is part of the Voodoo Brands team working on strategy, innovation and design for consumables companies.
Join host Brett Ryan along with Maria Alcaide and Sam Cohen as they discuss when a brand should consider licensing as a partnership arrangement, the potential benefits and structure of licensing deals, how brands can leverage licensing advantageously, what pitfalls to avoid when considering licensing opportunities, and more.
By Brett Ryan, The Brand Together Podcast
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