Smithfield x Pabst Blue Ribbon Beer Bratwursts: A New Blast of Nostalgic Flavor

The launch quickly went viral, with PBR x Smithfield bratwurst showing up in 25+ news outlets across the country.

On Tuesday, April 7, Smithfield announced the launch of the Smithfield x Pabst Blue Ribbon beer bratwurst, made with premium pork and infused with the smooth taste of PBR, delivering a nostalgic, all-American twist on a summer staple.

"Beer and brats have always belonged together, we just teamed up with Smithfield to do it right with a seriously good brat. It's an easy win for anyone who believes grilling should come with a cold beer," said Katherine Mata, director of culture marketing for Pabst Brewing Company. 

"As the weather gets warmer, we know consumers are planning to gather over great food, and bold flavors are a must. This new bratwurst lineup, including the innovative Pabst Blue Ribbon beer brat, delivers premium, crave-worthy options that are easy to prepare and made for sharing, bringing bold, grill-ready flavor and good times to every backyard get-together," said Marianne Radley, managing director of marketing for Smithfield Foods.

Quotes from Stacy Lambe, Staff Editor at PEOPLE